The once-temporary Brisbane Sign has now become a much-loved permanent landmark in South Bank. Visitors to the city love to stand near the giant letters to take group photos or capture selfies with the Brisbane skyline behind them.

Originally designed and installed for the G20 Leaders Summit in 2014, which saw world leaders such as Barack Obama and Angela Merkel visit the city, the original sign was only meant to exist for one month, however, a permanent iteration has replaced the original and become a must-see in Brisbane.

Perched on a wide expanse of green grass near the southern bank of the river, outside Queensland Performing Arts Complex, the sign is hard to miss. You will find it most easily on foot, either by walking across Victoria Bridge from the city, down Melbourne Street from South Brisbane or taking a leisurely stroll along the boardwalk or Clem Jones Promenade